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InstagramAvailable
Turn Reel comments into Instagram DM leads
The comment-to-DM motion is the highest-intent funnel on Instagram. The agent posts a Reel with a clear comment a keyword CTA, sends the promised resource to everyone who comments, then asks one qualifying question and routes the warm leads toward a sale. All from the same iPhone that posted the Reel.
Instagram
What the agent does
Step by step.
- Posts a Reel with a comment-a-keyword CTA in the caption and on screen.
- Watches the comment thread for the trigger keyword.
- Replies in-thread, then DMs the promised resource to each commenter.
- Asks one qualifying question in the DM to gauge intent.
- Routes buying-intent leads to your next step and logs the rest.
- Pushes every interaction to your CRM through a webhook.
What you need
Before you start.
- An iPhone for self-hosting, or a BoostLayer cloud device.
- Your AI agent: Codex, Claude Code, Claude Cowork, OpenClaw, or your own.
- An Instagram account logged in on the device.
- A lead resource to deliver and a short brand-voice doc. We have a template.
Pricing
Runs on either plan: Self-hosted, $99/mo or Cloud iPhone, $199/mo, per device. This scenario uses about 16 hours of your monthly quota.
Scenario FAQ
Common questions about this scenario.
Is comment-then-DM allowed on Instagram?
Replying to people who comment on your own post is normal account behavior. The agent only messages users who opted in by commenting your keyword, and it respects Instagram's DM rate limits to keep the account healthy.
Can it qualify leads instead of just dumping a link?
Yes. After delivering the resource it asks one qualifying question, then routes high-intent replies to you and logs the rest, so your inbox only sees warm leads.
Get started
Ready to run this on your iPhone?
Self-hosted or cloud. No credits.